Carpet Sculpture Training Weblog

Russell’s Quick Tip:

This product sells itself with the touch and feel factor!

The key is to create outstanding samples that you WOW your prospects with during your presentation. If you’re just getting started, you may not understand the dynamics of a proper presentation, and if I were to share a little secret with you: I didn’t know much about giving a good presentation when I got started either! But I learned.

In this business of custom rug fabrication it is a key factor to your marketing success. As entrepreneurs, we all have to learn presentation skills at some point in time. In my case it was a gradual process. With some effort I eventually learned how to dress for success and develop my communication skills. With these skills I can comfortably enter into any environment; whether it’s a multi-million dollar mansion (my personal favorite) or an average middle class home. It’s akin to being a chameleon and adapting to your surroundings.

One shortcut solution to giving an impressive presentation that became obvious to me early on was this little gem: Create a few really exceptional samples that make you shine. They don’t have to be big samples either… around 18″ x 28″ is just fine.

Here is an example of what I’m suggesting. In this case I have cut out handles at the top of each sample and wrapped the handle with an attractive leather strip that I found at a crafts supply store (sold as a small bag of scrap leather pieces).

During my presentation, I always have a selection of 4-6 of these samples, along with a picture portfolio and a few other odds and ends.

Cheers…good luck with your next presentation!