Carpet Sculpture Training Weblog

As I have mentioned in earlier posts, the affluent market continues to buy high priced goods during recessive periods. The economic ‘hard times’ do not impact this demographic as hard as it does the middle-class segments. At Mastercraft Carpet Makers we have been through a smaller scale recession during the early 90’s and sailed right through. As we gauge the current pulse of the carpet industry, we can see some nervous tension coming from carpet dealers throughout the country. Just as the housing market has come to a screeching halt, we have seen a direct impact on floorcovering sales and installations, with one clear exception: the affluent market.

This luxury market has grown since the early 90’s. For the last decade, the luxury category has grown anywhere from 20% - 32%. In the U.S. alone, luxury is a $400 billion market. Authorities estimate that it will grow at a rate of 15% a year and will become a $1 trillion market by 2010.

Tapping into this market isn’t difficult.
Yes - you need to be a professional stand-up operation.
Yes - you need to create a good quality product.
Yes - you need to present your products with confidence.
I’ve had a great time dealing with some of these wealthy clients, finding inspiration in their success, and learning HOW they did it. In fact, you will probably make some very important connections as you spin around in these higher finance orbits.

Just for the record, the floorcovering dealers that have diversified their service offerings are the ones who survive tough times like these. The smart ones establish alternative revenue streams. They invest in tools and equipment that will generate additional income. Starting a rug-binding business is one solution. Setting up a rug making workroom is another solution.

Our training programs are designed to accelerate these alternative business start-ups through the learning curve in 30-60 days. Once your rug-workroom foundation is built, then it’s time to start adding as many services as you think you can handle - here’s peek at some of the services that you can offer:

• wall to wall insetting
• corporate logo rugs
• fine art tapestries
• custom carpeted staircases
• custom area rugs
• fabric border rugs
• rug binding: cove base, rugs, etc…

I’ve covered most of these services in separate posts on this blog. I’ve written over 20 articles that are featured on my websites. I’ve created demonstration videos that teach you exactly how to make these amazing rugs. Check out our training programs and get started in an exciting and rewarding career. Call us today at 877-784-5646.