Rug Making - Choose Your Markets Wisely

By Russell Webb

When you decide to enter a market, it makes sense to do some research. Some markets require more research and commitment prior to jumping in, one example would be the Logo Rug market. It really helps to have a grasp of image software and how it’s used - software like adobe photoshop and illustrator.

These programs make it a whole lot easier to manipulate logos and create various layout options for your potential prospects. If you plan to move into this market then obviously it’s a good idea to make the commitment to learn the software.

Not all markets are the same, and some of these markets are more physically demanding than others. A good example is the wall to wall install market. These installations can be dramatically customized with the skills you learn as a rug fabricator. Yet these custom installations can be challenging if you’re not fit for the job.

Working with a qualified installer is a must for any custom installation - the key is to assemble a qualified team and let everyone play they’re respective roles. As the fabricator, you would be responsible for the designwork, the template making, the accuracy of measurements, the overall fabrication and ultimately lead the installers as they complete your vision.

There are times when these wall to wall projects require some on-site attention and numerous trips out to the site. It goes with the territory.

As I mentioned earlier, the choice is yours regarding which markets you enter. You don’t have to learn and enter each market, you should explore the market niches and find your best fit - then commit to being the best in your niche.